Orbem

Orbem’s machines determine the sex of an embryo inside the egg in under a second, so billions of male chicks are never hatched into a system that has no place for them. One of the most humane advances the poultry industry has ever seen, and only the opening act. They came to us expanding into the US, building new product lines, and about to announce a major raise. But the old website skewed dark and vaguely crypto for one of the most optimistic teams we’ve ever met, and new hires admitted they researched the company elsewhere before applying. A decade of breakthrough science was wearing the visual equivalent of a grey hoodie.

We started where every Omoi project starts: going deep. Stakeholder interviews, a content audit, and enough time with the science to be dangerous at dinner parties. The founders are researchers, so the instinct was to lead with the method: MRI physics, AI models, throughput rates. We think the opposite works better. Start with the problem, not the machine, and by the time you get to the technology you’ve earned the right to talk about it. Which is why the avocado does more work in this brand than the magnet. That reframe became the platform: The Inside Out Company. Literally, Orbem sees inside things. Philosophically, the world gets better when you see it from the inside out. Slightly clunky, completely unforgettable. That’s the point.

The identity runs on one structural idea, borrowed from what the technology actually does. Every scan has three layers: the object, the scan, and the data. So does everything we designed. We call it the three-layer approach, and it mirrors Orbem’s three internal teams: products, scanning, data. When a visual system rhymes with the org chart, you've found the real shape of the company.

We flew to Munich for a two-day shoot to capture the team, the lab, and the machines. Production note: an industrial MRI is an extremely powerful magnet that does not care about your camera equipment. Every lens change became a small tactical operation. All cameras, and all photographers, made it home. The result, together with the custom 3D work, is a full asset library built on the three-layer logic, so Orbem’s team can keep producing on-brand content long after we've left the building.

The script asks the audience to see the invisible, and no stock library was going to get us there either. So this became our first fully AI-integrated production. We wrote the manifesto script first, then built the film shot by shot. Real footage from Munich for everything true: the team, the lab, the machines. Custom 3D or AI-generated visuals for everything impossible. Each generated shot was art-directed against the identity, prompted and iterated like any other design comp, then graded together with the live footage until the seams disappeared. The approach opened creative territory no shoot budget could reach, and it felt right: an AI-made film for the company teaching AI to see inside the world. At the first screening, the client team told us they got chills. So did we, but we’re professionals, so we wrote it down for the case study instead.

The new orbem.ai puts the three-layer system into motion: as you scroll, pages unfold from object to scan to data, so you experience the technology's logic rather than reading about it. Built in Webflow and developed by our brilliant partners at GRANDst., the site carries the full weight of the brand: the glass renders, the icon texture, the photography, and copy written collaboratively with the Orbem team in the new voice. Plain words, concrete outcomes, zero jargon-fog.

Orbem launched the brand internally during their December OKR week, then took it public in January alongside their €55.5 million Series B, one of Europe’s biggest deep-tech raises of the moment. What's happened since is our favorite part. A brand only works if the team behind it picks it up and runs, and Orbem has the kind of culture that runs fast. They’ve carried the identity across every channel, kept the voice sharp without us, and produced enough merch to stock a small boutique. Watching your work show up in the wild, on hoodies and hatchery floors and keynote stages, is the best acceptance test there is. We’re proud of where Orbem landed, and even prouder of what they're pointed at next: from eggs to ecosystems, from produce to people. The world really does get better when you see it from the inside out.