Hi, we’re Omoi.
Who we are
A creative studio for companies doing hard things that are hard to explain. We are a startup that serves startups.
A collection of designers, strategists, copywriters, and 3D artists who specialize in making tomorrow tangible.
The way we work
We believe the best creative work still happens the old school way: together, in person, around a big table in a studio. Ours is in Stockholm, full of work in progress, and it’s where everything we do gets made.
Why deep tech
We came to this from the consumer world: luxury fashion, brand launches, years spent making everyday products feel special. It turned out to be useful preparation. Deep tech rarely gets that level of design attention, and we think it should. The companies working on the hardest problems deserve the best craft.
The team
Omoi was founded in 2024 by Carl Versfeld and Monica Kelly, partners in work and in life, and has since grown to a dedicated team of twelve.
Monica Kelly
Co-founder and Managing Partner
Monica learned the work at New York agencies: brand launches at Gin Lane, the studio behind Harry's and Sweetgreen, and e-commerce for luxury fashion houses at Sweden Unlimited. Then five years in Milan, working with fashion clients and co-founding a venture-backed startup.
Carl Versfeld
Co-founder and Creative Director
Carl has spent 25 years in fashion advertising and branding, always with one foot in design and the other in tech. He worked with Tomas Maier and Daniel Lee on the transformation of Bottega Veneta, and with brands including Tod's, Aldo, Banana Republic, Vince, GAP, and H&M.
If you have an interesting project in mind that you think we could be a good fit for, we’d love to chat.
Working on something hard?
sayhi@omoi.co